The Founding Issue | June 2026

A letter from Jules' Desk

What if women were the ones leading the charge when it came to technology and how we used it? This has been the question on my mind for sometime now. And by sometime, I mean YEARS. 

I’ve spent a decade in the throws of the corporate world dealing with things like “Product Roadmaps,” and “MVPs,” while having to navigate the overly emotional “tech bros” -> If you’re wondering where my “tech daddy” persona comes from, it’s the meetings where I am soothing the egos of men in a zoom call instead of actually getting productive work done. 

All jokes aside, the number of meetings I have been part of where NOTHING was done due to “communication issues” is astonishing. I am also going to wager you might feel the same.

Here’s a recent story from my work with a large international company. I was brought in to be part of an analytics project. It was small- a $400,000 budget for 4 months. In the biweekly meeting with decision makers (the ones who pay me), there was only 1 woman. Meeting after meeting, the men would talk over each other. They would spend precious time listening to themselves talk. This sounds cliche, but its true. 

The female leader? I would wait for her to talk, because whenever she did, she kept the meeting moving forward and was able to shut down the men’s concerns in a few simple sentences. 

Powerful.

Here’s the reason I tell this story. It’s scenarios like these that make me wonder “what if it were all women in the room.” My belief? Instead of needing an extension at month 4, the project would have been completed ahead of schedule and under budget. 

There is so much concern about AI and the ethics of the technology. 

If women were running tech, would we be as worried for humanity as we are now? 

The last few months, I’ve been trying to figure out how I could solve this problem– how could I get more women to have a voice, and a knowledgeable opinion on technology. How can I have them using all technology (not just AI) so they could tell the tech bros to kick rocks? Where can we start injecting Digital Darlings into the world so we can have a louder voice and hopefully shape technology for good? 

And I think I figured it out….and Its coming in less than a month. 

If you’re interested in being the first to know, click here to join the waitlist. 

Tool I'm obsessed with

Fetchy

You know that brilliant idea you had in the shower three weeks ago? The one you were definitely going to remember? Yeah, me neither.

That's why I've been keeping a close eye on Fetchy.

Fetchy is being built by Nina Duong and is designed specifically for people with ADHD who constantly have ideas, reminders, and random thoughts bouncing around their brains at all hours of the day. Think of it as a dedicated place to dump your thoughts and actually find them again later.

Is it the most revolutionary AI tool on the market? No.

But honestly, that's part of why I like it.

Most tech products are trying to become your entire life. Fetchy seems focused on solving one very human problem: remembering the things that matter when your brain is juggling seventeen tabs at once.

As someone who spends a lot of time testing technology, I'm always interested in tools built from real-world frustration instead of investor buzzwords. Nina is building something she actually wanted to use herself, and I suspect many Digital Darlings will feel the same way.

My verdict: One to watch, especially if your best ideas tend to arrive while washing your hair, driving, or trying to fall asleep.

When two pieces of technology need to “talk” there’s a bunch of ways they can get the data back and forth. Usually those ways require a developer to create an API connection, which is something that takes time and costs money because they are translating from tool A to tool B. 

An MCP isn’t tool but instead a way for a tool to describe what's happening in a language that your favorite LLM can understand. So when you prompt Claude for Flodesk information, Flodesk has everything in a way that makes sense to Claude. Claude knows exactly how to interact with Flodesk.  

You walk into Sephora looking for some new skincare. You ask the associate to help you, but the first question she asks isn’t “what active ingredient do you want?” She asks you do you have Dry skin?  Oily skin? Sensitive skin? Those questions match up to the labeling of products. The associate is not the MCP in this. Neither are the products. Its the labeling- Sephora didn't come up with the ingredients but the vendors agreed to match the labeling to help shoppers. 

That's MCP. Anthropic created the standard. Flodesk, Notion, Gmail — they build to it. So when you ask Claude to pull your Flodesk stats or draft from your Notion doc, there's no translator needed. Claude already speaks the language.