Why must I make tech so

glamorous?

Because the tech bros aren’t thinking about you when they’re stroking their pretty egos with complex builds.

Digital Darling Society, Julianna Fricchione Johnson

How do I know this?

I grew up in databases. I didn’t code them, but I knew how they talked to each other. And I’d talk to organizations about payroll systems, HRIS builds, implementation, compliance chaos – oh, I’m sorry, am I putting you to sleep?

✧ Exactly. ✧

There was so much focus on the system and so much blaming of the user, I realized that people have forgotten the whole point of technology.

Self-care, Darling.

A brain that won’t shut off at night is not the vibe.

So why do you constantly feel behind?

They want you to.

If you’re confused and thinking they know more and telling yourself you have to automate everything to be a good business owner who’s on the right path to scaling, go get your drink from the counter. The one with the melted ice.

Throw a drink.

I’d have rage too.

Your 37 tabs are not fueling your feminine peace

Digital Darling Society

Your 37 tabs are not fueling your feminine peace

Digital Darling Society

We don’t do tech like the hoodie-wearing, whiteboard-staring SF bros

We believe technology is self-care.

But how can you feel pampered by systems when creating the system is overwhelming, but not having the system is making YOU overwhelmed?

Make that make sense.

✧ Gladly. ✧

Consider me your calm operator (and shameless champagne pourer) who takes the complex out of tech and makes automation feel like a spa day.

Because chaos isn’t cute.

Ok, carry on.

Digital Darling Society, Julianna Fricchione Johnson

You can’t just automate chaos and pretend it’s not there.

That’s not self-care.

But you can look at your business and find the leaks.

You can streamline the apps you’re using, so your systems aren’t worse than their manual counterparts.

You can reject hustle culture that masquerades around as productivity.

You can keep your notebook and your Notion.

You can simplify.

Oh, and you can tell those jargon-spitting tech bros to kick rocks.

With love.

Digital Darling Society, Julianna Fricchione Johnson

You can’t just automate chaos and pretend it’s not there.

That’s not self-care.

But you can look at your business and find the leaks.

You can streamline the apps you’re using, so your systems aren’t worse than their manual counterparts.

You can reject hustle culture that masquerades around as productivity.

You can keep your notebook and your Notion.

You can simplify.

Oh, and you can tell those jargon-spitting tech bros to kick rocks.

With love.

Grandma would clutch her pearls if she saw how hard you were working.

So put on that red lip and set a date with your future business. The one that takes care of you.